Brand Identity, and strategy for go to market for e-commerce market place Bagdoom.com. The brand is inspired by the playful, curious and childhood nostalgia (Bagdoom, a funny character from Bengali childhood rhyme). The e-commerce platform promises to bring to its customers, the latest trends in fashion, electronics, gadgets, home and lifestyle products, and promises expert customer support and delivery.
Bagdoom, required a brand identity system that cuts clutter, and distinctly establishes itself as the leading e-commerce player of the country, living its brand essence in its identity.
The Communication Hierarchy of Bagdoom - Always on -Fashion and Gadget trends| Variety| Price |Ease
DEFINING THE BAGDOOM IDENTITY
Bagdoom derived its character from the millennial who are curious, observational, and always-on the latest trends. Be it a Shiny new bag, a new gadget or apparels, we all notice closely and search thoroughly share with friends, and then make purchases making it social in nature. Bagdoom is place place for each Bagdoom to look for a variety of latest products and have it delivered in a blink of an eye.
The eyes are used as an ever looped part of the logo adds dynamism and adds possibilities of
Brand narratives by Motion.
Use of Secondary Interchanging Brand colours, give Bagdoom a fresh look every time making the brand look playful adds to the variety it provides as an e-commerce market place.
The Identity System of Bagdoom makes provisions for customised branded items, making the Brand feel more personal and approachable.
It was fun developing Minimal Bagdoom Caricatures of Bagdoom employees each
different and unique yet similar in a Bagdoom way. The goggly eyes stickers were used at various promotional touchpoints adding fun and visual brand recall.
Launch Key Visual used for Press, and Outdoor.
THE BAGDOOM- EXPERIENCE AND BEHAVIOR
The identity system was designed specifically for optimised used for digital purposes - ( webpage UI, app UI and content for social media) with the blinking eyes guiding through the experience with animated icons.
