PedalPure - WaterAid Bangladesh
As part of its Grey for Good initiative, we worked pro bono with Water Aid Bangladesh and the urban migrant communities in Dhaka Bangladesh to re think about solving drinking water problems, relevant to the users enviornment . We worked together with local communities following and reiterating the HCD methodology, and applying system thinking to solve the task at hand with a practical solution. Product prototypes were developed working along with the local communities, and reiterated to make it user-friendly and cost effective. Challenges to make it easily adaptable, maintenance free and most affordable, helped us develop a product under 30$ that can be used for over years to provide pure drinking water to many in Bangladesh.
PedalPure qualified as finalist at Cannes Lions for Product design and Direct Mailing categories , and was also presented at Cannes Innovations 2016.
