BACKGROUND
Nippon Paints - The Paint and coating maker is expanding its portfolio by launching ‘Wood Art By Nippon Paint’. a strategic alliance with Italian wood coating manufacturer IVM Chemicals. Wood art features some of the best products of wood coating industry bringing to India the latest products of wood special effects.
THE TASK
The coating effects are complex to achieve and requires skills applicators of chemicals to get the best effects. More often or not, there are a mix of several different Woodart Products that needs to be applied precisely to achieve the best results. How to best showcase Wood Art finishes and make process application simple and easy for its prospective clients - architects, designers, carpenters, for the Wood Tech Exhibition 2017. There are some 50 finishes with variable use of Woodart products, that needed to be displayed for the exhibition, designed and delivered from concept to print within 2 days.
STYLE GUIDE
THE COVER
The cover comes with coloured jackets (brand colours) and is kept white with a subtle wooden concentric rings overlaid on white against white. The text is almost camouflaged and only appears when it shines, adding to the tactility in the cover design.
Inside Pages
